British Airways Invests in Aircraft, Lounge Upgrades
Starting in November, the airline will begin refurbishing 18 of its Boeing 777-200 aircraft. The result will be all-new cabins, similar to those found in the airline’s new 777-300ER aircraft.
The upgrade will provide passengers with more comfortable seats that sport adjustable head rests in World Traveler, greater seat recline in World Traveler Plus, and a new in-flight entertainment system, with bigger screens and more choices, in both
Representing a £100 million investment, BA’s new First cabin is now fitted on 60 percent of its long-haul fleet and is available on the New York-Heathrow route.
BA is also refurbishing the cabins of 14 Boeing 767s to create more comfortable interiors with more stowage space and new in-flight entertainment systems.
The airline has 12 Airbus A380s on order. The first is to be delivered in early 2013, and the second will follow shortly thereafter. The remainde rare scheduled for delivery between 2014 and 2016.
BA also has 24 Boeing 787 Dreamliners on order and the first delivery is scheduled in 2013. BA has already taken delivery of three Boeing 777-300ERs, with three more scheduled for delivery in the next five months.
On the aircraft, better technology onboard BA aircraft now includes iPads for senior cabin crew, enabling them to offer more personalized service, quickly identifying where each customer is seated, whom they‘re traveling with, their Executive Club status, flight connections, and special meal requests.
In addition, BA is introducing a new flight-booking app for iPhone users, and improvements at the ba.com Web site will allow customers to make more changes to bookings online, rather than via call centers. They can also register with the site and store their personal information.
BA is redoing its lounges at New York’s John F. Kennedy International Airport. The new lounges will mirror BA’s lounges at London Heathrow, with a Concorde Room, First and Club Lounges, and an Elemis Travel Spa.
In addition to enhancements at JFK, BA is updating many lounges worldwide using the Galleries design from Heathrow as a model. Passengers at airports in Geneva, Amsterdam, Nairobi, Rome, and Milan (Malpensa) will benefit from the new design.
Finally, BA’s lounge at Newark Liberty International Airport will double in size, with separate dining areas for First and Club World customers. A new lounge in Miami will follow as the first tripartite branded lounge from British Airways, American Airlines and Iberia.