By Jonathan Spira on 1 April 2008
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The challenge: sharing an itinerary built on a hotel, airline, or travel Web site.

One solution: Iterasi, a service that captures and preserves Web pages.

Many Web sites today use technologies that build dynamic pages, meaning the pages that are created on the fly using database driven content and technologies such as CSS and AJAX.  These Web pages, unlike static pages that were common until recently, are not easily shared or duplicated.  In other words, you can’t simply e-mail a colleague, a spouse, or your assistant a link to exactly what you are looking at.

At the end of January at the Demo 08 conference, Iterasi, a content storage company, announced its eponymously-named product for capturing and preserving Web pages in their exact state.  Iterasi also allows pages to be searched, retrieved, and shared via a “notarize” Iterasi toolbar.

Another useful feature is the built-in scheduler, which allows for automating the process of saving page content based on URL and frequency (how often you want content saved).

There are many uses. An assistant booking a complicated flight itinerary would have no straightforward means of sharing the Web page with his boss.  In fact, sending a link such as would just give an error message.

Iterasi provides whomever you choose with a working copy of the page including text, links, images, live forms, transactions, receipts, and confirmations.

Its use is not, of course, limited to just travel.  Since bookmarks cannot save dynamic Web pages, Iterasi represents an excellent way of storing and sharing a variety of browser-based information that would otherwise be difficult, or impossible, to share otherwise.

–Jonathan B. Spira is the Editor of Executive Road Warrior and Chief Analyst at Basex, a knowledge economy research firm.

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